Collier County experienced a 25% year-over-year decrease in visitation in August when compared to August 2022, according to data presented at an Oct. 16 county Tourism Development Council meeting.
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COUNTY'S BED TAX REVENUE
Collier nearly doubles tourism marketing efforts to $11.4 million
Collier County will dramatically increase its tourism spending this fiscal year, increasing it to $11.45 million, to remain competitive with other markets after hotel occupancy dipped and then two hurricanes hit.
