Peggy Wilson. Provided by WCG
Collier now
SOCIAL MEDIA
Businesses are rethinking strategies beyond social feeds
Authentic, non-promotional content is the No. 1 thing social media users say they don't see enough of from brands on social, according to the more recent 2023 Sprout Social Media Index Report.
Lush did not mince words when expressing its distaste for social media before the global cosmetics brand departed from popular platforms in November 2021. It even published a report with stats on how social media can negatively affect mental health, especially for young users.
